So it felt good to be instantly like, ‘I’ve made this music, I’m going to upload it, and then it’s available to everyone’.”īandcamp reminded Doyle of MySpace, the social networking service that, in the mid-Noughties, was instrumental in launching the careers of many musicians, providing an easy way for them to connect to listeners. “There’d always been a rigmarole to putting things out before. “It was a nice, positive first use of Bandcamp,” Doyle told me.
Doyle uploaded an instrumental album, The Dream Derealised, under his own name, and chose to donate all the money he earned from it to the mental health charity Mind. He had previously released two electronic albums on the major indie label XL under the name East India Youth, but decided to call time on the project. Since March, another 2.5 million people made Bandcamp purchases on normal business days, totalling $145 million in music and merchandise sales.William Doyle first uploaded music to Bandcamp in November 2016. While 93% of money spent on Bandcamp goes to the artist or label on Bandcamp Friday, 82% still reaches them on a purchase any non-Bandcamp-Friday day, according to the company. According to a September blog post from Bandcamp CEO Ethan Diamond, Bandcamp customers spent $16.2 million during the first three Bandcamp Fridays alone. Bandcamp also announced that, over the nine Bandcamp Fridays the company has held in 2020, Bandcamp has dispersed $40 million to artists and labels.īandcamp Fridays have been a major draw-in for fans looking to support artists: About 800,000 people made purchases across all nine of the days. As shows will likely remain on halt for much of 2021, Bandcamp will hold its monthly events in February, March, April and May, the company said. Starting in March, when the pandemic cut off touring and removed artists’ most reliable revenue stream, Bandcamp Fridays have taken place on the first Friday of each month.
Online music marketplace Bandcamp announced Tuesday that its pandemic-inspired Bandcamp Fridays initiative - in which it waives its full revenue share on its sales to help artists better fend through Covid - will continue in 2021.
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